Skip to content
SearchSynth.
Insights

How the work is done, written out in full.

Methods rather than opinions. Everything here is something we run on engagements, described precisely enough that you could run it yourself — which is the point. A method you can't check isn't worth reading.

RSS
White robotic arm reaching into labelled shelving in an automated storage facility
Latest4 Sept 202610 min

AI automation by sector: which applications actually reach production

Four in five enterprises have adopted AI agents; roughly one in nine runs them in production. The gap is not explained by sector. It is explained by the shape of the work being automated — and that shape is the same everywhere.

Read it
Wireframe geodesic cage enclosing a glowing blue textured sphere
2 Sept 20267 min

What GEO actually is, and how it differs from SEO

Generative Engine Optimization competes to be the source a model synthesises from, not for a position on a results page. What that changes in practice, and what it doesn't.

GEODefinitionsMeasurement
Analytics dashboard on a laptop showing bar charts and bounce-rate metrics
2 Sept 20269 min

How to run an AI citation baseline yourself

The measurement half of GEO, written so you can run it without hiring anyone: how to build the prompt set, what to record, how often to sample, and the mistakes that make the numbers meaningless.

GEOMeasurementMethod

Rather have us run it than run it yourself?

The methods here are the ones we use. If you'd rather not build the harness, we'll run the baseline and hand you the matrix — fixed fee, no retainer attached.

30-minute strategy call

With an engineer, not a closer

Book a strategy call

Typical reply time: under 4 business hours.

hello@searchsynth.ai